Tuesday, November 20, 2007

Sooooo Much Better Than Madonna's Rags

Finally, H&M is giving me a good reason to shop at their stores: they announced a partnership with Finnish fabric manufacturer Marimekko to produce about 50 items of clothing for their spring 2008 collection, to be released in April. Marimekko will be digging up retro patterns from the 50s through the 70s for the clothing line, and will feature tunics and dresses as well as shirts and shorts for men. Men? As much as I'd love to see a retro daddy wearing a patterned shirt, I doubt any straight guys will be caught dead in Marimekko, but at least H+M is going to try. Could turn out to be a waste of good fabric.

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