Perhaps it was the sexual revolution that led advertisers to think that women were suddenly paranoid about constant cleanliness and odor in the genital region...you know, smelling good for their sexual partners. However, I sense a double standard here...it's not like a man's crotch couldn't use a little help in this department from time to time (see the end of this post for Stephen Colbert's solution!)
Douching products eventually fell out of favor because the general consensus among most doctors and health experts today is that douching is simply not necessary, thank goodness. In fact, they can do more harm then good by throwing off the natural PH levels in this part of the body, leading to yeast infections and other problems. The va-ja-jay has often been compared to a "self cleaning oven" as long as you shower/bathe regularly. Summer's Eve launched a new advertising campaign last year (using a hand to simulate a talking vagina) to reintroduce women to its products, but I've yet to meet a woman who admits to actually buying any of them. Besides, I think the vintage ads are more amusing.
"Using the wrong disinfectant may lead to very serious consequences." Like getting knocked up! At least, I think that's the subliminal message this 1928 Lysol ad seems to give. Little Junior waving goodbye to his parents seems to be an only child, so it must be working!
By the way, the Museum of Menstruation and Women's Health reprinted this letter from an 89 year-old woman who had seen the above advertisement on their site. According to her testimonial, douches apparently were effective as a means of birth control:
"I'm going on 89 years YOUNG . . . LOL . . . and was very amused by the Lysol douche ad. I don't know if I'm "still the girl my husband married" as I have pretty bad osteoarthritis (could it have been the Lysol?), but used Lysol as a douche and contraceptive ever since I married at age 17!! I had two children, both sons who turned out very well, in spite of the Lysol!! LOL
It's rather funny as I used it every day for many, many years because back in the early days, we didn't have the "Pill" and Lysol was used after "the act" to prevent unwanted pregnancies by just about every lady I knew, including my mother and grandmother who had just ONE child each."
I'm rather impressed that an 89 year-old grandmother is hip to what "LOL" means!
|Via Year of Denim|
About a year ago, Stephen Colbert poked fun at the modern Summer's Eve advertising and responded with a product of his own...hysterical!