As a 70s/80s child I'll always hold a special place in my heart for the Rankin/Bass animated TV specials--particularly the ones that featured their stop-motion technology. Every year it seems a new children's Christmas special makes its debut, but they can never touch anything that Rankin/Bass produced--in fact, they're downright lame by comparison. I started to think about why Arthur Rankin's and Jules Bass' creations were so enchanting, given that animation has become way more sophisticated compared to the 1960s. While everyone working on the Rankin/Bass team contributed to the success of these specials, I determined that it seemed to boil down to three key ingredients...
1. Character Design and Personality
As a child watching these specials back in the day, I found myself wanting to reach into my television screen and touch the characters. Even today, I find the Rankin/Bass characters much more "real" than traditional flat cartoons or the computer generated effects of today because they were made of actual dolls that were crafted for movement. I was a little surprised to discover recently that the models were not itty bitty figurines (which is the way they often appear on-screen) but good sized creations that can be handled by two adult hands. Take a look at this photo from Screen-Novelties which chronicled the restoration of the Santa and Rudolph puppets from the 1964 Rudolph the Red-Nosed Reindeer special. Santa has a big noggin!
|Image via Screen-Novelties|
|Image via Ain't It Cool News|
Speaking of TV commercials, after the huge success of Rudolph, GE commissioned Rankin/Bass to produce a series of charming promotional clips for some of their products being touted as Christmas gifts:
Sadly, a lot of the puppets/figurines used in Rankin/Bass specials no longer exist--they were often given away to employees and also covered with a spray that prevented them from reflecting during filming, which caused their already delicate, flexible body parts to break down. Jules Bass explained that while some recreations do exist, the average lifespan of a real Animagic figure was typically only 6 months. Perhaps the Santa and Rudolph shown above were recreations?
And has any other production company given us more memorable characters than the Abominable Snowman, Hermey the Elf, The Heat Miser, the Burgermeister Meisterburger and countless others? In the foreword of a 2001 book about the production company, The Enchanted World of Rankin/Bass, Burl Ives said that the popularity of his Sam the Snowman character overshadowed his Oscar performance in The Big Country and his Big Daddy role in Cat On A Hot Tin Roof.
2. Unforgettable Songs
On that note (no pun intended-ha!) every Rankin/Bass special had a soundtrack of catchy tunes. They were often written by Maury Laws, who composed the music and Jules Bass himself, responsible for the lyrics. To this day I remember the words and/or melodies to "the Heat Miser/Snow Miser song", "Silver and Gold", "When Christmas Day is Here", "Turn Back the Years", "Jingle Jangle Jingle" and "Put One Foot in Front of the Other." The Heat Miser song in particular has been so popular that it's been covered by rock and punk bands.
3. Developed Plots
Well, developed for children's programming, anyway. Did any of us know the "real" story behind Santa Claus, Baby New Year and Peter Cottontail before Rankin/Bass? Most stories often began with a narrator--looking exactly like the famous actor/celebrity voicing him.
There also seemed to be an underlying message in many of the Rankin-Bass specials about accepting others who are different--how many of us felt sorry for Rudolph when the other reindeer wouldn't let him join in reindeer games due to his red nose? Or Hermey the Elf with his aspirations of dentistry? Or Nestor the donkey with his long ears? Or Baby New Year with his huge ears that everyone would laugh at? Likewise, I still get a bit misty eyed when I hear the toys on the Island of Misfit Toys sing about how much they want to be loved by a child on Christmas Day, but were outcasted to the island for being different.
I've heard that some kids today can't really get into the old Rankin/Bass specials, and that's a shame. Perhaps the modern animation has them too dazzled, but I'll always appreciate the home runs that Rankin/Bass seemed to hit with every television production they created.