Tuesday, May 02, 2023

The History of Charlie Perfume


"There's a fragrance that's here to stay and they call it...Charlie!"

It's now been 50 years since Charlie perfume was introduced and we first heard that jingle, and watched as a glamorous young woman—the Charlie Girl—pulled up to a restaurant in her Rolls Royce and Ralph Lauren pantsuit and twirled carefree in the arms of her date. 


A half-century later, the lyrics ring true. Revlon is still producing Charlie perfume which has branched out into several Charlie fragrances including Charlie Gold, Charlie Red, Charlie Blue, Charlie White, Charlie Silver, Charlie Pink (which is actually a body spray) and of course, the original Charlie. But what is the Charlie perfume history, and why is it so relevant to the 20th century?


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