Real Men Wear Belted Sweaters
Well, that must have been the case in 1971. How else to explain the hot blond hanging off this man's arm? Oh, how I wish I had known about these scans when I was putting together my Sexy Advertising Studs of the 70s posts a while back!
Apparently it took the knitting pattern company Columbia Minerva hundreds of years to finally catch on to what Robin Hood already knew: the men + a crocheted/knitted sweater + a crocheted/knitted belt = hotness.
As if it couldn't get worse, some of these guys were forced to also wear hats. I think they should have issued a carpenter's pattern...you know, a knitted belt with pockets for carpentry tools. If I were a carpenter and you were a lady...
This is BEYOND spectacular. Holy heck... amazing find. I am speechless and that takes a lot. :)
ReplyDeleteI need to get one of those and hang out at the trendy coffee shop in town!
ReplyDeleteNow THAT is about the ugliest thing I've ever seen a man wearing! Worse than those grape-grabbin' speedo swimsuits, even! ICK!
ReplyDeleteUmm yeah. I will pass on these belted seaters.
ReplyDeleteThe last guy looks like a pimp.
ReplyDeleteI love him!
I'm so buying one of these for my guy. I'm sure he'll... love it?
I'd like to say one thing about these catalog scans:
ReplyDeleteI was a kid in the 70's so my memory is hazy at best but I don't remember ANYONE wearing these fashions. The same goes for most of the catalog scans that are posted for the sole reason to mock fashion in the 70's. There is a huge difference between catalogs or fashion magazines and real life. I mean, just pick up any fashion magazine of today and then see what people are really wearing in their day to day lives and you'll see what I mean.
UGHly!! If a guy came up to me wearing one of these sweaters, I would probably laugh my ass off!
ReplyDeleteUnfortunately, I cannot take credit for finding or scanning this knitting pamphlet. I did try to see if there were any other photos of men's belted sweaters online and sadly, I couldn't find anymore.
ReplyDeleteLuis - are you sure you weren't hanging with the wrong crowd in the 70s? All of the hip men were wearing belted sweaters, somewhere, I'm sure....:)
No they don't...and never did...hmmm...except for my father-in-law...nah...not even him...he wore V-Neck, cable stitched cardigans with plastic buttons that were trying to look like leather. Every Christmas we bought him a new one...'cause it's all my mother-in-law ever suggested! This catalogue is so, so funny! The hats make it even better! ...jlw
ReplyDeleteDoes dudes look well cool. I bet belted sweaters will have a come back.
ReplyDeleteThat was an amazing sweater for men, looks really different and such a unique design. Great !
ReplyDelete