Double Takes

Thursday, May 29, 2008
All pictures courtesy the MediaPost site and copyright Armstrong flooring and BBDO New York.

Armstrong flooring has launched a new print advertising campaign that features retro celebrity lookalikes to promote its laminate flooring (a hardwood substitute) with the caption "It only looks like the real thing." Lending their physical features are models that resemble Lucille Ball, Marlon Brando, James Dean, and Dean Martin.

Of the four, I think James Dean looks remarkably like the real deal. Lucille Ball is a close second, Brando is just off enough to tell it's an impersonator, and Dean Martin reminds me more of Gregory Peck. But kudos to the BBDO New York advertising agency for resurrecting the famous faces.

You can view all of the ads at full size here, here, here, and here.

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