Cool Wheels: Car Brochure #1 - Lincoln Mercury

Thursday, September 02, 2010

I was really excited to recently find a bunch of old car brochures and pamphlets that my late father had saved. Apparently he was shopping for a new car for my mother in 1970 - they eventually settled on a Pontiac Firebird - but they collected a lot of dealership catalogs in the process. No matter how innovative today's automobiles may become, I'll always have a soft spot for old cars - virtually any make, any model. There's just nothing like them on the roads of the 21st century and the colors of both the exteriors and interiors were gorgeous - a 60s/70s spectrum of mustard yellow, burnt orange, lime green, and pastel blue sure makes today's standard silver pale in comparison.

These things definitely deserve to see the light of day. I've been enjoying the photos, graphics, and layouts in these old brochures. I'll be scanning them periodically in the coming weeks - first up is the Lincoln Mercury lineup for the year 1970. Clicking on each image will give you a larger view. Enjoy! And if you or your parents drove one of these beauties, I'd love to hear about it!


  1. my dad has 2 cougar eliminators! they are super hot and fast cars!

  2. I drove a Marquis Brougham (1979) for three was a BOAT. Smooth ride, though!

  3. Damn! That's a cool brochure set you have here!
    How I'd love to drive one of these confy-coloured old cars...

  4. The first ad is so confusing in its composition but the rest are great fun.

  5. And they say the term "cougar" is "new"! Ha!!


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