I was going through a 1971 Family Circle that I bought at a flea market when this ad piqued my interest. Hmmm...I'd never heard of Space Food Sticks--and honestly, my first impression of the photo is that they didn't look too appetizing. Being touted as only having 44 calories, they were clearly trying to reach the dieting mom demographic here, and promised a dose of protein, vitamins and minerals--a precursor to today's energy bar. To me, they look like a glorified Tootsie Roll.
But Space Food Sticks were manufactured by Pillsbury beginning in the 1960s to capitalize on America's fascination with exploring outer space, and they did enjoy some success until they fell victim to deceitful advertising. They were created by the company's chief food technologist Howard Bauman, who--along with his team--developed solid food for astronauts that could be eaten in space, such as "food cubes" (no mention of what they actually consisted of), cake, relish and non-refridgerated meat.
|Far out brochure for Pillsbury Space Food Sticks via Allee Willis Blog|
That is, until just a few years ago when the site Retrofuture.com joined up with a food scientist to recreate Space Food Sticks in their chocolate and peanut butter flavors and sell them at FunkyFoodShop.com. Commenters who grew up with them as kids say the taste and texture is very much like the aforementioned Tootsie Roll. You can learn more about them and other space-related foods at The Space Food Sticks Preservation Society. In the meantime, here's a great vintage commercial for them as well as for a knock-off, Space Energy Sticks. Any Go Retro readers fans of them, or remember them?