Beefcake! Sexy Advertising Studs of the 70s, Part 2

Back by popular demand is a second installment of Sexy Advertising Studs of the 70s. In case you missed Part 1, that can be found here for your viewing pleasure. So many of these ads make me wonder what modeling agents were smoking in the 1970s (besides the usual.) Apparently you didn't actually have to be good looking and have a nice body to be a male model back then. You just needed a 'stache and an affinity for wearing tight fitting shirts and pants, or as many of these ads attest to...nothing at all. Can you smell the testosterone already?

So John Oates did a little modeling on the side....who knew?



You are "an animal" according to the ad copy. But those hideous stripes make me think of a zebra, not a tiger, sport.



What body suit? I'm too distracted by the serious looking 'stache.



Holy smokes. The caption for this one needs to be, "One of These Things Does Not Go With the Others" - case in point that bald bearded man at the top. Where'd they pick up that dude - Pedophiles Anonymous?



This gem comes courtesy of Retrospace. I just have two questions: 1. why do the hear muffs have to be so freakin' huge and 2. how did such a goofy looking guy get a hot chick? I know I'd dropkick both from my boudoir.



Two examples of patterned underwear...never looks good, even when being modeled by a long-haired Robert Redford lookalike.





This was a "pretty good idea"???



Things happen when you wear Eleganza, alright. Like people pointing and laughing at you.