Beefcake! Sexy Advertising Studs of the 70s
Ladies, I'm sure for a while now you've been wondering, "Gosh, when is Go Retro going to show a collection of 70s advertising hunks?" Well, I have good news for you - today is your lucky day! For the past few weeks I've been saving these sexy specimens here and there just so I could post them all at once for your viewing pleasure. Be prepared to see more chest hair, mustaches, and tight clothing than you can possibly handle - come and get it, girls!
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgt8yeujr63SzNJSKG0VgJMrW4mbHLETgFfLkBrMmL4PfsnkHUnGyEqYCCMRl2pX__AIVAHTyckP0xuP4x8o4npeqItDsjQodCMxmozDpcspme1g4O7WL2nwZyJichFO2psdrcY/s400/10.jpg)
First up is this fine specimen of a man. According to the ad, this gentleman's name is Douglas Bell and just when you think things couldn't get better than that 'stache, the copy tells us that he's a movie stunt man. When I first saw this ad, I immediately thought of Michael Imperioli's character Ray Carling and his awesome facial hair on the now-defunct TV series "Life on Mars":
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqDVA_2lcx6rNy3mRqapF83YXgApm9aLnNpszOXGhyx8_VhkzCtGraquCzM_IhcDxLYrhcH0BiG7M8JhOI8dkh-3fgwt0bVzfqryzSVMWxeAFdjmips5rXIpkDQ1C8V5TbEjBl/s400/6a00c2252293c4604a0100a7fc5e94000e-500pi.jpg)
The blonde with Douglas sure seems to be having a great time at his expense, isn't she? Seems to me she isn't laughing with Douglas, but rather at him. Guess it would be hard to keep a straight face during that photo shoot!
Douglas Bell also has the prestige distinction of being chosen as the cover model for a book that came out a few years ago highlighting 70s advertising models, "Hello Girls!" (which I swear I did not learn about until after I came up with the idea for this post.)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEE8Hj6szbpABhKO8z_U5oDUdCmU1fpHZfbDvU_zSfBzhVtJjAjOTduLHjnfaSaI7ZcUGlzVM9z026Ktua0gNkLlr3WKaYqSmug7xOlUOf-qGmNjLtRyP9yFuuaWYLTkabn0IL/s400/HelloGirlsHunks.jpg)
This guy wants to be Douglas Bell, but alas, I think the beard is getting in the way. The copy says he's a "walking turn-on." Easy piece indeed!
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrm-oq3YddMTPgMIYFUc4GyUAI5x91ZvL69YE_GM3bwgusx6mWxXHeJIthy3R93iH_zDwExgVzgwC3atk2sEgehE7orweCwpe0g7hIKB9JiTI1RZK3xz7unPScxt5uMt4szxT6/s400/vintage-magazin-ad-for-one-piece-suit.jpg)
For those women who can't get enough of the John Travolta/Saturday Night Fever look...'cause too much is never enough:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiv5sq8cXLXzURv-WUhCq3XLo2nuE-s2u0S5UCnPltw1WmpSGEdrHK3o04wtByM7AwcbFKAY2kqhroyUMc-6x3vcuCuiy_j-0ids2HHNnBHcDIurnOHq6vFA8nswl6QUNbYHJti/s400/discostuds.jpg)
This one's just for the ladies who likes her man flexible. Note the strategically planed hands...I mean, he had to protect us from getting too hot and bothered!
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyVbRvKG8_3vT1qUCYcePT7ZTsltv9YNgDgiG5qV7B1-RHDU7cyTbjg1_IhRlhLbf_BoskN6uRejPBsrs21sMutG2SGXXBK4LCRZnor-dae2mTaC_QIwTer82DRCTWLI5uHtsM/s400/3065.preview.jpg)
I'm too sexy for my shirt...so I just went without it:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEigLXdHJK348Qj1GizblA49ar9XKJaZAHUdlkWKcIVZ43pKZzTIFU8E2Qd90IWvUV-ZNSume-oWwSUlvXCf5ywrE6BHNYJhDwa4_ju3WGvbMgo6BlYpU1KVNUM9y_7jK2LM3KPz/s400/plunging+neckline.jpg)
No kidding, GEE. This headline is damn straight!
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJe841ztzmHLZm81K9SKpOlJXhBkywQmT4cKD-bV3FFjkus-I0DNPazGCM4FdkvcEiiYqiTaT5hPITG_UeesYkIMwVGEK196s064mOXIU3hZcPBU6YGNWrfEs0L4uTFT1ubknc/s400/Gee.jpg)
One, two, three, HEY! Look at Mr. Lean! Good gravy, could this guy be any skinnier? Or maybe the psychedelic printed briefs are playing tricks with my eyes.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEguYttHPoao5TLuzd_ax6U8aSWshN4hloC7wdk5r8iF5zMmsgRl2DIiQvf7GM9RYK2Sxh8oIJQRzkLgkuA4Srw7BueBp3T7-Px1bYAy5RHb7j_DC54-tl7raPdy0OxFQuY3RqjK/s400/skinny.jpg)
Either Tony Orlando did some modeling, or the drug lord look was in fashion that year:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhGuP3TwpKQxTPs0NoTxFmtzLOYmpU4wdYACmD8sFQuFjURr3x69WGRByOAa1BTNiEvn__TPDiFzOkbB7mFMKrcK3lr0IT-Yw-5RqjOItpeS39t99qlCjl5DzivwhayiKI0JJGv/s400/tony+orlando.jpg)
Nights in...peach satin. Never reaching the end. The morning can't come fast enough when your man comes to bed wearing this ensemble:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaBiMo-CcqYIW19pZaR_lwI3qokODrF2Gi5db2RY9T5cWA8jescXQSkJZcfvpf_XIgbHICp5xblQwNKoqx8Od7b3iiBKsmS52Qpb8DSxGjXVo1w4UenTvfks7V-FwTknpWG9OA/s400/satin.jpg)
Mmmmmm....mama loves me some mesh underpants.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIiwhxk-1_sD96oZ3PsuwTkw_w9djoMEqLHn_8LZj9_UoLn-CmzkaQYdKjjX-mD-Q5_FUbxLScQUir4zjwfwhPvdRJVDTFY3y-2gqY02tmJg5dKsFoWL6ITBMrNNVKrJ14jBPj/s400/mesh.jpg)
Get down and dirty on the Love Rug with...William Katt of The Greatest American Hero (well, that's who he reminds me of.)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglVJTllUgzNBx-iSPtQckqmCD8sRfwZt3ZpgFON-WVpcUZFDs1tBHGv60RWRVhnIv5FWLstrx4UrTK0JZIz2AayqAwFF-ep5FNRp9Ux5G_DAVOB-bjk-WrlLDhCF85zs6j3pSR/s400/Love+Rug.jpg)
Are you ready for your cold shower now?
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgt8yeujr63SzNJSKG0VgJMrW4mbHLETgFfLkBrMmL4PfsnkHUnGyEqYCCMRl2pX__AIVAHTyckP0xuP4x8o4npeqItDsjQodCMxmozDpcspme1g4O7WL2nwZyJichFO2psdrcY/s400/10.jpg)
First up is this fine specimen of a man. According to the ad, this gentleman's name is Douglas Bell and just when you think things couldn't get better than that 'stache, the copy tells us that he's a movie stunt man. When I first saw this ad, I immediately thought of Michael Imperioli's character Ray Carling and his awesome facial hair on the now-defunct TV series "Life on Mars":
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqDVA_2lcx6rNy3mRqapF83YXgApm9aLnNpszOXGhyx8_VhkzCtGraquCzM_IhcDxLYrhcH0BiG7M8JhOI8dkh-3fgwt0bVzfqryzSVMWxeAFdjmips5rXIpkDQ1C8V5TbEjBl/s400/6a00c2252293c4604a0100a7fc5e94000e-500pi.jpg)
The blonde with Douglas sure seems to be having a great time at his expense, isn't she? Seems to me she isn't laughing with Douglas, but rather at him. Guess it would be hard to keep a straight face during that photo shoot!
Douglas Bell also has the prestige distinction of being chosen as the cover model for a book that came out a few years ago highlighting 70s advertising models, "Hello Girls!" (which I swear I did not learn about until after I came up with the idea for this post.)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEE8Hj6szbpABhKO8z_U5oDUdCmU1fpHZfbDvU_zSfBzhVtJjAjOTduLHjnfaSaI7ZcUGlzVM9z026Ktua0gNkLlr3WKaYqSmug7xOlUOf-qGmNjLtRyP9yFuuaWYLTkabn0IL/s400/HelloGirlsHunks.jpg)
This guy wants to be Douglas Bell, but alas, I think the beard is getting in the way. The copy says he's a "walking turn-on." Easy piece indeed!
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrm-oq3YddMTPgMIYFUc4GyUAI5x91ZvL69YE_GM3bwgusx6mWxXHeJIthy3R93iH_zDwExgVzgwC3atk2sEgehE7orweCwpe0g7hIKB9JiTI1RZK3xz7unPScxt5uMt4szxT6/s400/vintage-magazin-ad-for-one-piece-suit.jpg)
For those women who can't get enough of the John Travolta/Saturday Night Fever look...'cause too much is never enough:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiv5sq8cXLXzURv-WUhCq3XLo2nuE-s2u0S5UCnPltw1WmpSGEdrHK3o04wtByM7AwcbFKAY2kqhroyUMc-6x3vcuCuiy_j-0ids2HHNnBHcDIurnOHq6vFA8nswl6QUNbYHJti/s400/discostuds.jpg)
This one's just for the ladies who likes her man flexible. Note the strategically planed hands...I mean, he had to protect us from getting too hot and bothered!
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyVbRvKG8_3vT1qUCYcePT7ZTsltv9YNgDgiG5qV7B1-RHDU7cyTbjg1_IhRlhLbf_BoskN6uRejPBsrs21sMutG2SGXXBK4LCRZnor-dae2mTaC_QIwTer82DRCTWLI5uHtsM/s400/3065.preview.jpg)
I'm too sexy for my shirt...so I just went without it:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEigLXdHJK348Qj1GizblA49ar9XKJaZAHUdlkWKcIVZ43pKZzTIFU8E2Qd90IWvUV-ZNSume-oWwSUlvXCf5ywrE6BHNYJhDwa4_ju3WGvbMgo6BlYpU1KVNUM9y_7jK2LM3KPz/s400/plunging+neckline.jpg)
No kidding, GEE. This headline is damn straight!
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJe841ztzmHLZm81K9SKpOlJXhBkywQmT4cKD-bV3FFjkus-I0DNPazGCM4FdkvcEiiYqiTaT5hPITG_UeesYkIMwVGEK196s064mOXIU3hZcPBU6YGNWrfEs0L4uTFT1ubknc/s400/Gee.jpg)
One, two, three, HEY! Look at Mr. Lean! Good gravy, could this guy be any skinnier? Or maybe the psychedelic printed briefs are playing tricks with my eyes.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEguYttHPoao5TLuzd_ax6U8aSWshN4hloC7wdk5r8iF5zMmsgRl2DIiQvf7GM9RYK2Sxh8oIJQRzkLgkuA4Srw7BueBp3T7-Px1bYAy5RHb7j_DC54-tl7raPdy0OxFQuY3RqjK/s400/skinny.jpg)
Either Tony Orlando did some modeling, or the drug lord look was in fashion that year:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhGuP3TwpKQxTPs0NoTxFmtzLOYmpU4wdYACmD8sFQuFjURr3x69WGRByOAa1BTNiEvn__TPDiFzOkbB7mFMKrcK3lr0IT-Yw-5RqjOItpeS39t99qlCjl5DzivwhayiKI0JJGv/s400/tony+orlando.jpg)
Nights in...peach satin. Never reaching the end. The morning can't come fast enough when your man comes to bed wearing this ensemble:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaBiMo-CcqYIW19pZaR_lwI3qokODrF2Gi5db2RY9T5cWA8jescXQSkJZcfvpf_XIgbHICp5xblQwNKoqx8Od7b3iiBKsmS52Qpb8DSxGjXVo1w4UenTvfks7V-FwTknpWG9OA/s400/satin.jpg)
Mmmmmm....mama loves me some mesh underpants.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIiwhxk-1_sD96oZ3PsuwTkw_w9djoMEqLHn_8LZj9_UoLn-CmzkaQYdKjjX-mD-Q5_FUbxLScQUir4zjwfwhPvdRJVDTFY3y-2gqY02tmJg5dKsFoWL6ITBMrNNVKrJ14jBPj/s400/mesh.jpg)
Get down and dirty on the Love Rug with...William Katt of The Greatest American Hero (well, that's who he reminds me of.)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglVJTllUgzNBx-iSPtQckqmCD8sRfwZt3ZpgFON-WVpcUZFDs1tBHGv60RWRVhnIv5FWLstrx4UrTK0JZIz2AayqAwFF-ep5FNRp9Ux5G_DAVOB-bjk-WrlLDhCF85zs6j3pSR/s400/Love+Rug.jpg)
Are you ready for your cold shower now?
I used that jumpsuit ad on my blog - but you found some equally "thoughtful" ads...while the 70s had "real men", these are just sad, sad examples!! Nice underroo's Bob!
ReplyDelete__
Barbara
http://ifididnthaveasenseofhumor.blogspot.com
Wow. These men are some hairy beasts. You can almost smell the testosterone reading this post.
ReplyDeleteone easy piece?
ReplyDeletethe love rug?
gotta love a man w/a moustache...
love this man meat!
They had a very different definition of "awesome" in the 70s, didn't they?
ReplyDeleteICK!!! That is the only word I can think of to describe those ads....pretzel man, the love rug, leisure suits...where does it all end? Hairy chests are one thing...hairy bellies....double ICK!!!!
ReplyDeleteGAwd I love this. I have been looking through some 70's magazines and it is just amazing. That is all I can say about these men. Amazing. Did women really think they were all that. Gosh, I was in my late teens in the 70's and my soon to be husband who is now an ex had "mesh briefs" Woop!?????
ReplyDeleteI think the Love Rug guy is a very young Randy West, porn star
ReplyDelete